The Only Platform That Reaches Patients & Doctors Simultaneously
HealthTap's coordinated push-pull approach educates patients and engages physicians in sync — driving awareness, consideration, and prescribing of FluMist across every stage of the care journey.
Coordinated Patient & Physician Outreach
HealthTap is the only platform that simultaneously educates patients (pull) and engages physicians (push) — coordinating messaging across every stage of the care journey to drive FluMist awareness and prescribing.
Web Pages
Display & video ads on SEO health content pages reaching patients actively browsing health topics
Newsletter-Email Placements
Sponsored educational placements in patient newsletters reaching the majority of patients
Transactional-Email Placements
Targeted placements to FluMist-eligible patients (ages 2-49), targetable by age and state
Doctor Newsletter Placements
Educational FluMist content distributed to thousands of US-licensed MDs/DOs nationwide via provider newsletters
Doctor Weekly Team Meetings
FluMist clinical education integrated into physician team meetings and continuing education sessions
Preferred Pharmacy Routing
EMR → ASPN integration routing FluMist prescriptions to preferred pharmacy partners
Coordinated in sync across key funnel stages for pull and push strategies.
The Right Audience for FluMist
HealthTap's audience aligns precisely with FluMist's target demographic — US-based, ages 18-49, predominantly female healthcare decision-makers.
Age Distribution
75% of users are ages 18-54
Directly aligned with FluMist eligibility (ages 2-49)
Gender Distribution
Female-skewed audience
Women are the primary healthcare decision-makers in households
Top US States
69.2% US-based traffic
Aligns with FluMist Home's 34+ state availability
Who Our Patients Are
Beyond web traffic, HealthTap serves 100K+ established patients across all 50 states. Here is the clinical profile of patients who book visits — the Consideration and Decision stages where AstraZeneca's investment converts.
Top Conditions by Visit Volume
ICD-10 distribution across HealthTap clinical visits
Respiratory conditions (sinusitis, asthma, hay fever) represent a significant share
Directly relevant to FluMist's target population — patients managing respiratory and immune-related conditions
Visit Distribution by State
Clinical visit volume by state — where patients convert
Top 10 states represent 60%+ of all visits
Strong alignment with FluMist Home's state availability — targetable by state for transactional emails
The Only Platform That Goes from Education to Prescription
HealthTap is not just a health content website. It is a licensed medical practice operating in all 50 states with an integrated physician network. When a patient learns about FluMist on HealthTap, they can immediately book a visit and receive a prescription — while their doctor has already been educated on FluMist through our push channels.
Simultaneous Push-Pull
Patients and doctors receive coordinated FluMist education at the same time, in the same ecosystem
Clinical Trust
Educational content within a licensed medical practice carries implicit physician endorsement — 74% trust rate
Closed-Loop Attribution
Track from patient education to physician engagement to FluMist prescription
First-Party Targeting
Target by age, state, and health interest — privacy-compliant, no third-party cookies
Patient trust by channel — Source: POCMA 2025
Pricing Benchmarked Against Industry Standards
HealthTap's combined patient education and physician engagement commands premium rates — exceeding standard point-of-care advertising through the unique push-pull synergy.
Why HealthTap Commands Premium Rates
Flat-Fee Partnership Sponsorship
Guaranteed share-of-voice across HealthTap's patient and physician channels. Predictable costs. No impression-counting disputes. Exclusive category sponsorship for influenza vaccines.
What the Partnership Looks Like
Coordinated placements across patient-facing content and physician communications — reinforcing FluMist awareness at every stage of the funnel.
Display and video ads embedded directly within HealthTap's 2.2M+ doctor-answered Q&A pages. Contextual placement alongside flu, respiratory, and vaccination content — reaching patients at the moment of health information seeking.
As Featured In
Lock In Your FluMist Partnership Today
Execute the partnership agreement by March 31, 2026 to secure the 15% Q1 discount and reserve exclusive inventory across patient and physician channels for the 2026-2027 flu season.
